We account for every tracking token and click identifier.
Document Effective Date & Operational Scope
This Cookie Policy and Clause Ledger took effect on 2026-11-11. It governs storage keys, session markers, and advertising click telemetry across salzanoselectric.com.
Salzano’s Electric operates this site from 1600 Stout St, Unit 462, Denver, Colorado 80202, Denver, Colorado, United States. We update this ledger when advertising tags, local storage tokens, or platform consent parameters change.
Cookie Categories and Operational Telemetry
We divide client-side browser storage into three precise categories. Each category serves a dedicated operational function on this website:
- Strictly Necessary: Essential browser storage keys required for core website security, dispatch chat continuity, and storing your consent preferences. These keys cannot be turned off. Without them, support conversations drop and the inquiry anti-spam safeguards fail.
- Analytics: Performance telemetry that records page load timing, script exceptions, and navigation paths. This data measures whether technical diagrams and price tables render cleanly across mobile and desktop devices.
- Advertising: Attribution markers that connect an inbound paid click from search engine ads to a subsequent dispatch inquiry. These tags pass click parameters to ad networks to verify ad placement delivery and prevent fraudulent charge cycles.
Technical Storage Ledger
The table below enumerates every cookie, local storage key, and session token deployed on salzanoselectric.com, indicating origin, purpose, and retention lifespan.
| Identifier / Key | Category | Provider | Purpose & Technical Function | Retention Lifespan |
|---|---|---|---|---|
| site_consent_v2 Local Storage | Strictly Necessary | salzanoselectric.com | Stores visitor consent choices (granted or denied) for ad storage and analytics to enforce Consent Mode v2 without repeated prompts. | 12 months |
| chat_token Local Storage | Strictly Necessary | salzanoselectric.com | Maintains the visitor session token for the live dispatch support chat widget (horoc44.php) so active conversations persist during site navigation. | 12 months |
| opened Form State | Strictly Necessary | salzanoselectric.com | Unix timestamp embedded into inquiry forms to prevent automated spam bot submissions. Verified server-side by gilo0c1.php. | Transient (Form Submission) |
| _ga, _ga_* HTTP Cookie | Analytics | Google LLC | Records anonymous session telemetry, client device dimensions, and page transition latency. Requires analytics_storage consent. | 13 months |
| gclid / _gcl_aw URL & Cookie | Advertising | Google LLC (Google Ads) | Google Click Identifier passed in the landing query string and cached to attribute service calls and panel inquiries back to Google Ads campaigns. | 90 days |
| msclkid / _uetmsclkid URL & Cookie | Advertising | Microsoft Corporation | Microsoft Advertising click token attached to Bing sponsored search traffic to attribute diagnostic bookings and measure commercial lead flow. | 90 days |
| fbclid / _fbp URL & Cookie | Advertising | Meta Platforms, Inc. | Meta Click Identifier originating from Meta Ads campaigns, mapping ad interactions to residential electrical quotes in Denver. | 90 days |
Live Ad Platform Telemetry: Google Ads, Microsoft & Meta
This website is an active destination for paid commercial advertising. We run traffic from search engines and social platforms directly to our service pages. When you arrive via a paid campaign, the ad platform appends a cryptographic click identifier to the URL query string:
-
Google Ads: We run paid advertising campaigns on Google Ads. Paid visits arrive with the
gclidquery parameter. This token allows Google LLC / Google Ireland Ltd to associate an inquiry with search keywords such as “denver electrician” or “200 amp panel replacement denver”. -
Microsoft Advertising: We run paid advertising campaigns on Microsoft Advertising. Paid clicks attach the
msclkidparameter to attribute incoming residential electrical calls. -
Meta Ads: Where campaigns run on Meta Ads, visits attach the
fbclidparameter to map ad engagement to residential electrical quotes in Denver.
No platform has reviewed, approved, or verified this website, its electrical pricing, or its contractor licensing. Advertising platforms provide distribution and click attribution only.
Consent Mode v2 Signals & Implementation
We deploy consent mode under Google Consent Mode v2 natively across all site pages. Under consent mode, four distinct signal keys are held denied until explicit affirmative permission is given:
ad_storage
Held denied until granted. Controls whether cookies related to advertising can be written or read on your device.
ad_user_data
Held denied until granted. Controls whether user data can be sent to Google for online advertising attribution.
ad_personalization
Held denied until granted. Controls whether ad personalization and remarketing signals can be enabled.
analytics_storage
Held denied until granted. Controls whether analytics cookies such as visit duration and page depth are allowed.
Consent Mode v2 holds ad_storage, ad_user_data, ad_personalization and analytics_storage denied until the visitor allows storage, and sets them back to denied the moment the visitor declines or withdraws consent. If your browser broadcasts a Global Privacy Control header (Sec-GPC: 1), all four parameters stay set to denied automatically.
How Consent Is Given, Changed, or Withdrawn
You provide consent by clicking the Accept button on the consent dock that appears when you first visit the site. Your decision is recorded in your browser under the local storage token site_consent_v2 for 12 months.
You can change or revoke your consent at any time. Click the button in the website footer or at the top of this ledger. Selecting Decline immediately sets ad_storage, ad_user_data, ad_personalization, and analytics_storage to denied.
Consequences of Declining Storage
Declining optional cookies and advertising tokens will not degrade your access to our electrical services. You can still:
- Review all published pricing brackets, hourly rates, and panel replacement estimates.
- Use the interactive Service & Project Fit Checker to evaluate panel capacity.
- Submit an electrical inquiry through the estimate form (gilo0c1.php).
- Initiate a direct chat session with dispatch (horoc44.php) using session-only storage.
- Call our Denver dispatch line directly at 720-743-0218.
What stops when you decline: advertising networks will not receive persistent attribution cookies, Google Ads cannot link your submission to a paid keyword query, and telemetry scripts will not track your return visits.
Third-Party Platform Privacy Documentation
To understand how our advertising and analytics partners process telemetry on their own infrastructure, consult their official privacy policies:
- Microsoft Advertising: Microsoft Ireland Operations Ltd handles advertising attribution and click telemetry according to the Microsoft privacy statement available at https://privacy.microsoft.com/privacystatement (domain: privacy.microsoft.com).
- Google Ads & Google Analytics: Google LLC and Google Ireland Ltd handle advertising data, gclid click markers, and consent signals according to Google Privacy & Terms hosted at https://policies.google.com/privacy (domain: policies.google.com).
- Meta Platforms: Meta Platforms Ireland Ltd and Meta Platforms, Inc. process advertising metrics under the Meta Privacy Policy at https://www.facebook.com/privacy/policy/.
Contact Us Regarding Browser Storage
If you have technical questions regarding a specific cookie, storage token, or our Consent Mode v2 implementation, contact our Denver shop directly: